Videos

Adding videos to a website boosts its appeal, capturing, and holding user attention. Videos are eye-catching and enticing, making visitors want to stay longer and discover more about your content.

Videos can serve many purposes: 

• Demo videos guide users on tasks or procedures, like how to apply. 
• Case study videos featuring real people, like students or alumni, can showcase how your product or service has genuinely helped people, adding authenticity and trustworthiness.

Tips & Guidelines

• The OISE website only supports videos that are hosted on YouTube, Vimeo, and My Media. 
• Videos must include closed captions for accessibility, and transcripts should be available upon request. 
• How to add closed captions on YouTube.
• How to add closed captions on Vimeo.
• When transcribing videos for captions, you can use an audio transcription service like Otter.ai to simplify the process. 
• Keep your videos short for better engagement and sharing. According to some statistics, most viewers prefer videos under 3.5 minutes, and completion rates drop significantly after 30 seconds.